Our Story
At Allure Affair, we specialize in creating luxurious, beautifully curated weddings and events. Whether you're planning a grand celebration or an intimate elopement, we bring your vision to life with creativity, precision, and seamless execution. Our services include full-service planning, event design, and day-of coordination, ensuring a stress-free and unforgettable experience. For couples seeking select assistance, our à la carte services provide customized support tailored to your needs. From sourcing stunning venues to collaborating with top-tier vendors, we handle every detail with care and expertise.
We believe luxury doesn’t have to come with an overwhelming price tag. Our approach blends elegance with affordability, ensuring you get a high-end experience without exceeding your budget. We work closely with trusted vendors to maximize value while maintaining impeccable quality and style. We make dream weddings accessible without compromising on elegance because everyone deserves to have the wedding of their dreams.
Our Team
Shweta Desai Cote
Founder & CEO
I was born in India and moved to the US at the age of 15, and from pretty early on I had a gift for bringing people together. Long before this was ever a business, I was the one turning ordinary gatherings into something truly special, crafting elaborate parties and get-togethers for friends and family just because I loved it. That same passion carried me through college, where I served as president of multiple clubs and helped put together events that drew thousands of people.
But the real turning point came in 2024, when I planned my own wedding, a beautiful celebration on the shores of Rangeley Lake in Maine. As someone who genuinely loves planning, I expected the process to feel like a dream. Instead, I ran headfirst into what so many couples experience: hidden pricing, lack of transparency, and jaw-dropping costs for the most basic of tasks. Balancing it all as a full-time employee made it even harder. I knew something had to change.
So I built the company I wished had existed.
Allure Affair was founded on one simple but radical idea: every couple deserves to know exactly what they’re paying for. All of our pricing lives right on our website, no surprises, no runaround. And we love getting creative with your budget. We’ve pulled off a stunning 210-person Saturday wedding in Massachusetts for $35,000, because I deeply believe that your dream wedding shouldn’t be reserved for the few.
I built this team with heart, and that’s exactly how we show up for you. 💕
Orion St. Laurent
Lead Planner
Orion comes to us fresh from a background in event management and we honestly couldn’t be more thrilled to welcome them to the Massachusetts crew! They hit the ground running from day one, and their experience and warmth have already made us feel like they have been with us forever. We’re so excited for what’s ahead with them on the team!
Elizabeth Magill
Lead Planner
Lizzy is a Boston-based tech professional and a natural host who has always been the friend with the spreadsheet and the seating chart. Calm under pressure and obsessively detail-oriented, she is ready to put her planning brain to work so you can actually enjoy your day. And if Dancing Queen comes on at the reception, just know she has a group dance she’s been perfecting at family weddings for years and she is not afraid to use it.
Hannah Grace
Marketing Intern
Hannah joins us remotely from the beautiful city of Seattle, WA! When she’s not helping spread the word about all things love and celebration, you can find her exploring the world of perfume and makeup. She brings a creative, passionate energy to everything she does, and we’re so glad she’s part of our little team.
Eliot Roddy
Marketing Intern
Elliot is one of those rare people who notices everything —blessed with a photographic memory and a mind that even dreams in vivid, living color! That incredible eye for detail is something we treasure deeply here, and it shows in every piece of work he puts his heart into.
